With a decade in UX and a focus on B2B/SaaS/HR-Tech, I help identify impactful opportunities to align user needs with business goals.

Growing to 500k WAU while making desk-less workers engaged and productive requires delightful, inclusive UX. 👷

I helped empower frontline teams at work through world-class research and design, including a recognition feature that boosted employee-generated posts by 31%. 💌

I don’t always design for marketplace. But when I do, I deliver double-digit growth… while helping dogs! 🐶

Read more to find out how we got +41% new guest conversion, +30% new listing bookings, +42% GMV, and +64% new listings in the marketplace. 📈

Turning the dreaded “custom permissions” request into 5 future-proof default roles, backed by solid research. ✈️

To my surprise, those roles are still as I designed them, 4 years later. Fasten your seatbelt if you want to read the full story, it has a bit of turbulence… 😉

The role of UX in a dev tool? To simplify and automate admin setup, cutting it down from 2 weeks to a few minutes. 🗄️

Our client’s vision did not include a systemic process improvement. They just wanted it to “look pretty”… 🫢

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